Do not underestimate the importance of product photography because this is one of the most powerful tools in selling your goods.
According to research from ViSenze, 62% of generation Z and Millennial consumers want visual search capabilities. Pinterest CEO Ben Silbermann says: “The future of search will be about pictures rather than keywords”. Instead of searching for words, users can drag or snap a photo of clothes, furniture, or home decor, etc, without having to describe what they are looking for in a search box with Google Lens.
Good product photography can mean the difference between that potential customer choosing your product or one from a competitor. So never underestimate just how powerful a tool the work of a good product photographer can be to your business.
A trained product photographer will not only have access to a proper studio that has been designed specifically with that use in mind but will also have all the relevant equipment to do the very best job possible.
- They will also have all the expertise and knowledge to know what works, and what doesn’t work when it comes to showcasing your products to their very best advantage.
- Also, and very importantly, they will understand what kind of shots need to be produced for any kind of product, in particular, taking into consideration the material that this product is made from, the color and the size of it, to show potential customers the very best of any products that you are wanting to add to your website.
A good product photographer will always take some time to get to know your product, your brand. I Will search for that tiny detail that makes it so special because a good product photographer ALWAYS CARES about his customers, this is at least what we are doing here at Productony.
In case you are in search of a good product photographer, we are always here for you.
DM us and let’s create some great things together ??
Photo created for one of our awesome customers and friend Maison Wolfberry.
June 2020.